Email can be a fantastic way to communicate with your customers and market your small business. It takes planning to stay out of the spam folder and ensure your emails are read. Here are some tips to keep you at the top of the inbox.
SBA.gov suggests that creating an email newsletter can help you gather valuable demographic information about your audience. Just make sure you’re giving them something of value in return. Consider including special offers to your loyal subscribers.
Speaking of value, this list of 15 email marketing tips for small businesses notes the importance of only sending an email if you have something worth saying. We agree; you’ve got to provide consistent value and good content if you want your subscribers to read your emails.
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