It costs significantly more to find a new customer than it does to keep an existing one. That’s why customer retention is so important. These marketing strategies can keep your existing customers coming back to your business.
Outbound email campaigns tell your regular customers how much they mean to you. This list of 5 Email Marketing Strategies for Customer Retention includes ideas like thank you emails, holiday gifts, and combining market research surveys with contests. Each one of these reaffirms your commitment to your customers.
Consider creating a loyalty program. 15 Customer Retention Strategies offers several loyalty program related tips, to help you create and activate your own program to retain more customers.
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