Like a first aid kit or a spare tire, a PR crisis control plan may be the best investment you never use. That is, if you’re lucky. However, if something does happen, a little advance planning can keep your business.
In an article about Crisis Management 101, Kate Rogers writes about how important it is to understand social media before a situation arises. Even if you’re not active, you should be aware of the sites where your business is being discussed. Then, you can answer an issue quickly if it comes up.
More importantly, have a plan, a spokesperson, and some idea of how to handle a bad situation. Read these Tips for Small Businesses on How to Handle a PR Crisis, then think about what you’d do in one of these situations. A little planning goes a long way.
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