You’ve invested the money to join the local Chamber of Commerce, or you’ve joined a local business group and paid your membership dues. How do you make the most of that investment? Follow this simple advice.
What doesn’t kill your small business makes it stronger, right? In that case, consider competition a good thing, and start with these survival strategies for a competitive world.
Like a first aid kit or a spare tire, a PR crisis control plan may be the best investment you never use. That is, if you’re lucky. However, if something does happen, a little advance planning can keep your business.
As third-party review sites and social networks grow, your customers have more opportunities and ways to discuss your business online. Managing your reputation means doing your homework, being forthright, and knowing how to answer complaints.