Email can be a fantastic way to communicate with your customers and market your small business. It takes planning to stay out of the spam folder and ensure your emails are read. Here are some tips to keep you at the top of the inbox.
It costs significantly more to find a new customer than it does to keep an existing one. That’s why customer retention is so important. These marketing strategies can keep your existing customers coming back to your business.
As third-party review sites and social networks grow, your customers have more opportunities and ways to discuss your business online. Managing your reputation means doing your homework, being forthright, and knowing how to answer complaints.
Networking is critical to your personal growth and your business growth. You can leverage your network to build a successful business, but it cannot all be done online.
You can likely identify several well-known brands, but when it comes to branding your small business, how do you start?