If you’re not meeting your goals, you’re not alone. According to an article in Fast Company, three quarters of business owners admit they haven’t achieved their vision for their company.
Like a first aid kit or a spare tire, a PR crisis control plan may be the best investment you never use. That is, if you’re lucky. However, if something does happen, a little advance planning can keep your business.
Email can be a fantastic way to communicate with your customers and market your small business. It takes planning to stay out of the spam folder and ensure your emails are read. Here are some tips to keep you at the top of the inbox.
It costs significantly more to find a new customer than it does to keep an existing one. That’s why customer retention is so important. These marketing strategies can keep your existing customers coming back to your business.
As third-party review sites and social networks grow, your customers have more opportunities and ways to discuss your business online. Managing your reputation means doing your homework, being forthright, and knowing how to answer complaints.